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Seeing how prolific this strategy has become, we expect a new ad per operator at least twice a year! Advertisers can't imply affiliations with schools or universities.
Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run entities: Lotteries Google allows ads promoting the following types of online gambling by state-licensed entities in certain states where legal: Horse racing Sports betting Online casinos Advertisers must 1 not target users under 21 or users outside of the state s where they are licensed, and 2 include a warning against the dangers of addictive and compulsive gambling and related assistance information on the landing page or in the creative Advertisers must also be certified with Google.
Read the policy above to see the types of gambling-related content that we don't allow and the country-specific restrictions for places that your campaign targets.
If you're not properly licensed to promote gambling, you won't be able to run ads promoting gambling-related content.
See the country requirements If you do meet the requirements: Apply to be certified by Google. If you haven't already, send us your official gambling licensing information — see how to apply.
You need to complete the application form for every country that you'd like to target. If your application is approved, please request a review of your disapproved ads so that they can start running.
Target your certified location. If you are properly licensed and have already been certified by Google, edit your location targeting to target only the countries which you submitted in your certification request.
If you'd like to target a new location, you need to apply again specifically for that country. Once you're targeting only countries where you've been certified by Google, please request a review of your disapproved ads so that they can start running.
If you don't meet the requirements: Target a different location. If your ad meets the basic policy requirements but not those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements.
Once you target your campaign only to acceptable locations, please request a review of your disapproved ads, and we'll check if they can start running: Request a review Change your ad's landing page.
If your ad leads to content that violates this policy, edit the landing page to make it comply. Once you've fixed the violation, resubmit your ad using the steps below.
Or, you can change your final URL to point to another part of your website or app that doesn't violate this policy. Remove that content from your ad.
If your ad violates this policy, please edit it to make it comply. Take me to my account On your Ads tab, hover over the ad that you want to edit.
Click the pencil icon next to your ad to edit it. Click Save when you're done. Once you edit and save your ad, it will be sent to us for review. Most ads are reviewed within 1 working day, though some can take longer if they need a more complex review.
If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running. If you've made changes to fix certain kinds of violations, you might be able to resubmit your entire campaign for review.
On your Ads tab, look at the "Status" column. Hover over the white speech bubble next to "Disapproved. Remember that this link will appear only if your ad was disapproved for certain violations.
Follow the on-screen instructions to resubmit the eligible disapproved ads in your campaign. If you aren't able to fix these violations, or you choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.
When you apply for certification to run gambling-related ads, your certificate is limited to the specific website that you included in your application.
Your gambling ads can use only that approved website. Here are your options: Apply to have another website certified by Google.
If you want to promote a different website to the one that you originally applied for, submit another application — see how to apply. Use the approved website for your ad.
Edit your ad's URL to match the one that you submitted in your certification application. Click the pencil icon next to your ad to edit your ad's URL.
Click Save when you've finished. Once you edit and save your ad, it gets sent to us for review. Apply for certification to promote gambling See the policy and country-specific requirements and confirm that you meet those requirements.
Apply for certification: If you are a privately-licensed operator in one of the countries where we permit online gambling content, please fill in the online gambling application form in the Google Ads Help Centre.
To help prevent unnecessary delays, make sure that you provide all of the requested information. If you operate in one of the countries where we allow only state-run entities , please use this form.
If you want to target more than one country, then please submit a separate application form for each country. If your ad campaign targets only countries where we don't allow these ads, your ad will be labelled " Disapproved " and won't run at all.
If your ad campaign targets allowed and disallowed countries, your ad will be labelled " Approved limited " and won't run in the disallowed countries but can run in the allowed countries.
What happens if you violate our policies Ad or extension disapproval : Ads and extensions that don't follow this policy may be disapproved.
Need help? If you have questions about our policies, let us know: Contact Google Ads Support. Tell us what you think Rate how helpful this page is and share your feedback with us below:.
Was this helpful? Yes No. Google doesn't allow the promotion of Mahjong when the exchange of money is involved.
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